From Spray Can To Catwalk. The 2011 Fabrican Spray-On Couture Collection.

You may have seen or read some blog posts and news articles about this futuristic fashion innovation which consists of spray-on clothing. The idea has been in the works for over a decade and the patent for Fabrican was filed in 2000. Starting a few weeks ago, news reports, magazines like Wired, fashion and trend blogs like Trendland and more began covering the concept yet again.



Just last week, the Spring/ Summer 2011 collection of the spray-on couture was showcased at a fashion show at Imperial College London. I've got some of those images for you so now you can really some some wild results of this technological future of fashion.

The show is a culmination of 10 years of work by Dr. Torres, who has collaborated with Professor Paul Luckham, Department of Chemical Engineering and Chemical technology, to create a seamless material called Fabrican Spray-on fabric. The technology enables designers to spray liquid material directly onto the body, using aerosol technology, which dries instantly to make innovative clothes that can be washed and re-worn.















More than 300 key figures from industry, academia, fashion and the media came to the College to see Dr. Manel Torres (shown above with the models in the show's finale), Spanish fashion designer and academic visitor at Imperial, unveil his 2011 Spring/Summer Collection at the Science in Style Fashion Show. The event celebrated design-led technology developed at Imperial.



Behind the scenes, creating the dressed for the show:





So, what is Fabrican?
Fabrican ltd. is the creator of Spray-on Fabric, or couture in a can. A technological innovation that will not only lighten your vacation packing, but can also be used in medical, automotive and other numerous applications.



Fabrican Spray-on © Fabrican Ltd 2007, Photographer Gene Kiegel.

Some history for you:
In 2000 Fabrican patented an instant, sprayable, non-woven fabric. Developed through a collaboration between Imperial College London and the Royal College of Art, Fabrican technology has captured the imagination of designers, industry and the public around the world. The technology has been developed for use in household, industrial, personal and healthcare, decorative and fashion applications using aerosol cans or spray-guns, and will soon be found in products available everywhere.


© Fabrican Ltd 2007, Photographer Adam Parker

The inventor, Manel Torres:

© Imperial College London / Layton Thompson. Fabrican Ltd 2010.

In the late 1990's, Manel Torres conceived the idea for Spray-on Fabric while studying for his MA in Fashion Women's Wear, Royal College of Art, London.

Aware of the slow process of constructing garments, Manel investigated novel ways to speed up this process. Manel's foresight and vision led him to think of developing a material that would almost magically fit the body like a second skin and at the same time have the appearance of clothing.

The original concept was to utilize Spray-on Fabric in the fashion industry. However, the technology has the potential to revolutionize and enhance numerous market areas. One example would be the "Nicotine chair"shown below. Given developments in the pharma/biotech industry, and the flexible adhesive properties of Fabrican's technology, slow release systems like that of nicotine can be absorbed by sitting on a chair sprayed with Fabrican.


© Fabrican Ltd 2007, Photographer Fabrican Ltd
above: Nicotine Chair "Sit down and quit smoking"

Manel Torres obtained his PhD at the Royal College of Art and then in 2000, filed a patent for the Spray-On Fabric technology. During his PhD research, his work was supervised by Dr Susannah Handley (Royal College of Art) and Professor Paul Luckham (Department of Chemical Engineering, Imperial College London).

Fabrican is focused on the research and development of Spray-on Fabric which can then be used across a number of market sectors; medical, automotive and fashion. Fabrican's mission is to develop prototype products, in collaboration with leading industrial partners, leading to commercial exploits and applications.


© Imperial College London / Layton Thompson. Fabrican Ldt 2010.
above: The fabric is formed by the cross-linking of fibers, which adhere to one another, to create an instant non-woven fabric that can be easily sprayed on to any surface. Its properties can be tailored to meet the needs of each user.


© Fabrican Ltd 2010
above: A multitude of fabrics of varied colors, textures, and properties, all sprayable from an aerosol can.

Science and fashion in collaboration, Fabrican spray-on fabric will liberate designers to create new and unique garments, offer a carrier technology for delivery of fragrance or even medical active substances, and allow the wearer to personalize their wardrobe in infinite combinations. New textures and material characteristics are a matter of adjusting chemistry. In addition to fashion, the technology is opening new vistas, offering sprayable material for any application requiring a fabric coating. The technology opens new vistas for personalized fashion, allowing individual touches to be added to manufactured garments, or even impromptu alterations. Garments could incorporate fragrances, active substances, or conductive materials to interface with information technology. After a decade of research, this futuristic vision is taking shape.



Fabrican is a rare achievement in transforming a dream to practical realisation. Through combination of clever exploitation of people’s immediate fascination with the spray-on fabric, and Manel’s extraordinary ability to motivate multi-disciplinary collaboration, Fabrican has brought interest and worldwide media coverage.


© Fabrican Ltd 2007 , Photographer Fabrican Ltd © Fabrican Ltd 2007 Photographer Miguel Domingos



images, videos and information courtesy of Fabrican, Ltd. and the Imperial College of London

Beer That's Out Of This World. Sapporo's Space Barley.

Now, I don't know how it tastes, but Sapporo has released a brew whose barleycorn was cultivated during a five month space mission. That's right, a beer brewed in zero gravity.

Sapporo intends to sell limited quantities of the space brew with proceeds going to a charitable science program for Japanese children. CNET says there will be a lottery in which 250 winners will be able to purchase the brew, the price of which will be $115.00 a six-pack.

Why they did this as well as how is explained in detail further on in this post.


Product specs:
name: SAPPORO Space Barley
Material: Malt, hops
Content features: 100% use of the the seedlings of barleycorn that traveled the space for five months
Alcoholic content: 5.5%
Volume/Number per package: 330ml in a one-way bottle
Design: A chic design with Navy blue graduation representing the space set with stars, featuring the product name like a shooting star. Barley is an English word.
Manufacturing plant: Nasu Breweries, Sapporo Breweries

The information below is from The Sapporo Bioresources Research & Development Department:

SAPPORO Space Barley


In collaboration with Dr. Sugimoto, Associate Professor, (Speciality" Cytomolecular Biochemistry) of the Research Institute for Bioresources, Okayama University (Kurashiki City, "Okayama University) and the Institute of Biomedical Problems of the Russian Academy of Sciences", Sapporo Breweries, Ltd. (Head office: Tokyo; President: Masaru Fukunaga) test brewed the first-in-the world beer brewed from the seedlings of barleycorn that traveled the space, "SAPPORO Space Barley."



Most of the only 100 litters of brewed beer will be used for experiments, but Sapporo would like to offer part of the beer for tasting events to be held at six breweries in Japan (Hokkaido, Sendai, Nasu, Chiba, Shizuoka and Shinkyushu,) and is inviting 60 persons (30 pairs) of customers.

The beer was brewed as part of the joint research with Okayama University conducted to exploit possibilities of barleycorn for beer in space, "Studies of Impact of Extreme Environmental Stresses on Barley" and uses 100% of the "seedlings of barleycorn that traveled the space."

Regarding the malt used for the beer, seeds of "Haruna Nijo," beer barley developed by Sapporo Breweries that stayed in space for five months in the Russian Research Modules of the International Space Station were brought back to earth, cultivated at our experimental field of Bioresearch and Development Department at our Gunma Plant and successfully harvested in this past May.



The company plans to offer opportunities for the invited guests to taste "Space Barley," and be awarded the chance to taste the brew and tour the breweries.

Next year, in addition to this series of events, they also plan to hold a "space class" and an event to "roast and taste barley tea" for local children at these breweries by taking advantage of the "seedlings of barleycorn that traveled the space" still under cultivation.

Sapporo Breweries hopes to contribute to awareness-raising about the space as well as the advancement of space science and children's education and continue to pursue possibilities of food and drink in space.



History of "space barley"

April 2006
Haruna Nijo malting barley developed by Sapporo Breweries through collaborative research with Okayama University and the Russian Academy of Sciences was kept aboard the Zvezda Service Module, a component of the International Space Station (ISS), for five months (first-generation "space barley").

April 2007
Seeded the first-generation "space barley".

November 2007
Harvested the second-generation "space barley"; seeded the second-generation "space barley".

May 2008
Harvested the third-generation "space barley".

October 2008
Trial brewing of the world's first beer made from the third-generation "space barley".

November 2008
Seeded the third-generation "space barley".

January 2009
Tasting events held at breweries nationwide for beer made from the third-generation "space barley".

May 2009
Harvested the fourth-generation "space barley".

August 2009
Hop seeds from Furano, Hokkaido launched into space.

September 2009
Tasting events held at five breweries nationwide for barley tea made from "space barley".

November 2009
Seeded the fourth-generation "space barley".

December 2009
Applications accepted to buy SAPPORO Space Barley-the beer brewed from the fourth-generation "space barley".

Sapporo Breweries Limited (PINK:SOOBF) was established in 1949 and is the foremost brewing company in Japan with a 120-year brewing history.

All information and images courtesy of Sapporo Breweries Ltd., Public Relations Section

The Pomegranate Phone: Dialing Up Interest In Nova Scotia

Introducing the Pomegranate Phone: A mobile phone, mp3 player, gps system, internet, global voice translator, camera, video player, movie projector, coffee brewer, razor and harmonica in one!


Okay, before you get too excited and start scouring the net for release dates, tech specs and availability, it's not an actual product but an ad campaign ruse launched on October 1st, 2007.

A well-produced false product introduction complete with hilarious video vignettes by Journeyman Films, tech specs, accessories and more, this micro site is a wily subterfuge to introduce you to Nova Scotia's Come To Life tourism campaign, positioning the province as the venue that has a lot to offer.





The micro site is impressively designed and filled with all the demos and charts you'd expect from an actual tech product introduction. Even the voice over and music (by Windom Earle) are great.



However, marketing critics are calling the campaign a bust. (Update: this post has consistently been the most widely read and searched for post on my blog since this campaign broke and still is one full year later - editor)

Jeff White of Brightwhite says:

"Viral marketing is great, but the fact that Nova Scotia taxpayers have spent $300,000 to foot the bill for this campaign is a shame. Next to no one will have any idea that this even is a site about Nova Scotia. And those that do find this more or less hidden link feel cheated.

So, even though lots of people will forward the site to their friends, very few will get to the true nature of what it's trying to say and that makes this a very expensive experiment. You only need to read what people are saying on Twitter to see that the general opinion is that this campaign bombs."

It's even been deemed the Pombomb by tweeters.

Nevertheless, I applaud Novia Scotia for trying something bold and new and without all the actual media placement info, et cetera, I, personally, will refrain from hypothesizing about why it may or may not have succeeded. Besides, it's too soon to tell and I have yet to locate actual stats as far as visitors, etc.

But I will show you some screen grabs, because whether or not the site is driving interest in Nova Scotia, it deserves kudos for imaginative thinking, clever copy, nice design and wonderful videos.

As a coffee maker:




As a razor or shaver:



As a movie projector:

As a voice translator:

As a harmonica:


They even included faux 'goodies' such as a a lucite holder, speaker system and t-shirts:




If you don't respect it as an attempt to be a 'viral' campaign (which, by the way, is not something you can set out to do, but instead a campaign may become 'viral' if one is lucky), at least take a look at it for entertainment.

credits:The campaign was produced by Bristol Group, Egg Films/Hatch, and Breathe Media.

* Art Director: Dan Couto
* Copy writer/creative director: Albert Ianni
* Production Manager: Collette Snow
* Designers: Andrew Grantham, Michael Gatto
* Internal Programmer: Melissa Castle
* External programmers/designers: Breathe Media
* Production/Post: Egg Films/Hatch Post
* Actors/Models: Christopher Killam, Lita Lewellen, John Beale, Laura Bleasdale, Andrea Wilson, Pasha, and others

Special thanks to Alex Asher Sears!

The Pomegrante Phone

If you are a fan of clever 'misdirects', you'll love the TATTOO YOUR HEART site for the launch of Vikunja. See that here.